Thanks – Martin – http://www.wherecloud.com

My insight is that a deck format meant for a 25 minute presentation won't scale down to a 5 minute presentation – something I thought would be obvious when pointed out. I usually appreciate sarcasm, but not when it's unintentionally self-deprecating.

"Which slides out of the proposed 15 would you recommend not get covered in a pitch?"

I'd recommend against deck format requirements altogether, for the pitch component of DC20. If anything, I'd recommend that the organizers require content, not slide count. There are two recent examples of this in practice:

1) The MaRS ENT101 Up-Start competition is a 10 minute presentation format, and requires presenters to satisfactorily answer the following questions before presenting:
– Has the presentation clearly articulated the value proposition?
– Has the presentation demonstrated competitive differentiation/intellectual capital?
– Has the presentation demonstrated a business model that makes money?
– Has the presentation demonstrated market awareness?
See http://www.marsdd.com/Events/Event-Calendar/Ent10...

2) The Discovery09 elevator pitch competition is a five minute format, and requires presenters to address the following before presenting:
– Describe the product or service and its underlying technology
– What is the market need – what is the value proposition to your intended customers?
– What is the sustainable competitive advantage of your product or service?
– Describe the market and market size.
– What is your market entry strategy?
See _your own posting_ at http://www.startupnorth.ca/2009/03/27/oce-elevato...

Circumventing deck format requirements by talking about one thing while showing another thing on the projector is a sure-fire way to distract the audience from your message; that's negative "value to the audience". You say that "there isn't anyone watching these pitches with a cheque book in hand". Then what is the value of having a full pitch deck?

I recognize that the pitch segment is new to DC, and thus the first iteration will be a learning experience; the organizers need to ask themselves what the intended outcome is from the perspectives of both the presenter and the audience. Is it a "teaser" meant to induce follow-ups from VCs? Is it a feedback mechanism for early-early-stage businesses? Is it to show off cool up-and-coming local start-ups? Each of these purposes requires a different presentation, and a one-size-fits-all approach won't work within a five minute timeframe.

The great benefit of the format of the Ignite presentations is to allow for fun, engaging presentations. Slightly different than the end result of a pitch. But since there isn't anyone watching these pitches with a cheque book in hand. The goal must be value to the audience http://davidcrow.ca/article/1462/value-to-the-aud...

So in terms of a pitch you need to answer:

* Vision
* Market Opportunity
* Product/Service
* Customer
* Value Proposition
* Management Team
* Revenue Model
* Stage of Development
* Fund Raising
* Competition
* Partnerships
* Other key assumptions

And low and behold a real suggestion for how go from 15 to 12.

1. Slides and talk tracks are independent. There is nothing in the rules that says your story must be told only using words or concepts on your slides. The slides are there to support the story you are telling.

2. Your opinion is duly noted.

3. You are correct, I inferred from your "anything less than a minute per slide" and the existing rule of 15-20 slides rule tyou were suggesting a 15-20 minute presentation. My apologies.

1. See the event posting: "must cover 15 slides in Pitch Coach" – that doesn't seem very ambiguous, unless you are suggesting that presenters should talk about one thing while their slide deck plays on, on divergent topics, in the background.
2. That's because I think the rules are inherently counter-productive, despite any "creative attempts" to circumvent them.
3. I think my first post pretty clearly made a suggestion: don't require a minimum number of slides. Quote from my second post: "Cut down the format". You'll notice that I never mention "breaking the 5 minute rule", despite your assertion to the contrary.

I'm left with a feeling that your comment is a knee-jerk reply rather than an honest attempt at discussion.

DemoCamp Toronto is the show-and-tell for Toronto’s entrepreneurial developers, designers, and marketers. The goal is to see new technology, meet other interesting people in emerging technology, early-stage companies, and making Toronto a better plac…

1. There is nothing that says your talk track must follow the slides.
2. You don’t like the rules, but I don’t see any creative attempts to use the rules to your advantage.
3. You have not offer any suggestions beyond breaking the 5 minute rule to alter the presentation format.

The 5 minute rule is in place for a very good reason. There are many entrepreneurs that can not succintly describe the problem they solve, the opportunity, their solution, why they are the horse to bet on, and what they are looking for by presenting. Five minutes is a limitations whereby if the presenter is horrible, and we’ve seen our share of horrible presenters, they are removed and the show goes on. No harm to most of the audience.

It’s not about having “too much content on a slide”. It’s about telling a story. How am I supposed to tell my customer’s story in 15 seconds? If my solution is anything more complex than “ice cream eating gloves” it’s not going to happen.

Trying to shoehorn an entire 15 slide investment pitch into 5 minutes is an effort Doomed To Fail. Cut down the format or prepare for meaningless (but perhaps entertaining) presentations.